The Challenge

For a modern city like Calgary, providing its residents with a simple, efficient, and easy to use public transit service is essential. While the elements that make up the passenger experience are vast, one of the key areas for improvements starts long before you board the bus.

How you buy your ticket, where you hold your ticket, and how you present it are all key elements. Traditionally, you turned up at the bus depot or bus stop, or for that matter train, tram or ferry with cash and paid either at a TVM (Ticket Vending Machine) or via the driver or conductor. Inevitably this took time and caused delays and inconvenience. There is only one driver, but ticket purchases made by the passenger using the app allow the passenger to take charge of their own ticketing journey.

The safety of passengers & staff during the COVID-19 pandemic has become top priority in the world of Transport & Ticketing. The introduction of social distancing measures and the necessity of practicing effective hand hygiene has highlighted the need to move away from direct person to person contact wherever possible. The risk of contaminated cash or payment cards being handed back and forth between passenger and driver has driven the utilisation of contactless payments.

The real challenge is to offer the passenger simplicity and an intuitive ticketing experience while providing the operator, in this case Calgary Transit, the ability to accept tickets from all media including paper tickets, mobile phones, smart wearables and more. It is especially important for a city-wide system where the population is extremely diverse that older ticket modalities such as paper tickets are supported while the transition to electronic ticketing spreads.

The Solution

Mobile ticketing allows riders of Calgary Transit services to purchase and use fare products such as regular monthly and day passes, airport boarding passes, and single ride tickets directly from their mobile device.

Transforming mobile phone into both ticket machine and ticket, provides an enhanced customer experience by removing the need for passengers to carry cash or wait in line to buy their tickets. Using the My Fare app, which can be downloaded from the App Store and Google Play, allows passengers to scan their dynamic and encrypted mobile passes on the device when boarding the bus, an audible beep and a colored screen identify the ticket as valid for use.

The installation of over 1000 VAL100 ticket validation units across 155 bus routes, will help speed up boarding times making riding Calgary Transit services faster and safer by enabling contactless fare payment and validation. The validation units are powered by Masabi’s Justride Inspect software but also read NFC and contactless EMV (cEMV) technology, giving the agency the flexibility to turn on Account-Based Ticketing and other account-based tokens, if required.

The VAL100 combines barcode and NFC/RFID reading functionality to provide a single point of presentation for tickets and travel passes – whether presented on a paper ticket, smartcard or mobile phone. It is also available with EMV Level 2 certification, allowing for applications where contactless payments are required. It offers PCI and SRED compliance for contactless payments using VISA, MasterCard, AMEX and Discover payment schemes. It features clear visual and audio passenger feedback, a robust design, and a wide range of connection options for installation flexibility.

Transit agencies and operators around the globe are now able to deploy mobile ticketing services in weeks, providing a convenient and safe way to travel using public transit. A single contactless point of presentation for the customer means just a single device for the operator to purchase, install, manage and maintain.

By providing a single, contactless interface, the ticket validators allow passengers to purchase their tickets without the risk of handling cash or touching a TVM, and board a bus without passing a physical ticket to the driver or conductor. Retaining possession of their smart device at all stages of travel lessens the risk of spreading contagions to others.

The VAL100

"The current requirement for social distancing has made mobile ticketing and the move towards a more contactless journey experience a must-have for transit agencies.”

Brian Zanghi, Masabi

Benefits

Calgary

VAL100’s Design - The VAL100 combines a proven multimedia ticket reader with an open architecture Linux computer to create a mobile ticket validation solution when combined with third party software. It’s open-architecture means operators are not tied to a single back end system supplier giving flexibility and convenience.

Powerful Validation - The validator combines barcode and NFC/RFID reading functionality to provide a single point of presentation for tickets and travel passes – whether presented on a paper ticket, smartcard or mobile phone.

Upgrade for Contactless EMV Payments - The VAL100, when fitted with the TripTick ATR220, is available with EMV Level 2 certification, allowing for applications where contactless payments are required. It offers PCI and SRED compliance for contactless payments using VISA, MasterCard, AMEX and Discover payment schemes.

Intuitive Passenger Experience - The device features a bright, clear, high resolution display with software adjustable illumination and audible user feedback. An ambient light sensor is also fitted allowing for automated brightness adjustment essential in vehicle based units.

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