Having been in operation for over a decade, the City Pass of Brussels had been a great success. However, times have moved on and the public have become inseparable from their phones, tablets and smartwatches. Now accustomed to boarding a plane or buying a cappuccino with their smart device; storing and retrieving a paper card which could easily be lost or damaged did not fit the bill for a tourist friendly city like Brussels.
In addition, the Brussels Museums Council had to pay to produce the physical cards which, once printed, could not be changed. This overhead and the minimal statistical data produced by the card meant it was no longer delivering for either the user or operator.